The Cure for Information Overload...
Corporate and government organizations face a daunting challenge: information overload. Email is largely not read; piles of print materials remain stacked high or go the "circular file". The result: lack of unity; lowered productivity; increased "silo" barriers; and lack of teamwork.
Large firms with significant employee or customer footprints now have a new way to communicate resulting in content retention. MCCI has developed turnkey newsroom-style daily, weekly or monthly TV and radio programming service that brings your most important news to desktop or laptop computers worldwide. You can custom target employees, customers, or both. Each program is inexpensive and brief - but compelling and easy to watch, with award-winning TV and radio news quality.
MCCI provides a range of weekly, daily and monthly audio/video online solutions at a very efficient cost. To view our product and price list, click here.
TV Case Study: General Motors Corporation
Detroit-based
General Motors is one of the world's largest employers with a global workforce
of over 300,000 people. To keep North American employees updated on what
is happening within GM and throughout the auto industry, GM DriveTime
was launched in 2002 in partnership with MCCI. GM DriveTime
is a five-minute award-winning TV newscast distributed every day to GM
facilities in the US, Canada and Mexico. Every business day MCCI provides
turnkey services to GM including content development, writing, producing,
field videography, editing, graphics and program finishing. Since launch,
GM DriveTime has proven to be the most effective way for GM to
provide timely information to employees on products, HR, competition,
quality and other key issues. Take
a look at a sample of GM DriveTime by clicking here.
Radio Case Study: Detroit Economic Club
The
Detroit Economic Club is ranked one of the top three speaking venues worldwide.
Every US President for the last 30-years has made a point of making policy
speeches to the DEC. MCCI producers and writers have captured the speaker
content from DEC meetings creating network quality radio newscasts delivered
through the DEC Web site, through DEC e-newsletters and on iTunes. DEC
members hear the newscasts regardless of where they are on the planet.
On-line radio news delivers content in a compressed style that employees
and consumers are familiar and comfortable with. A typical 4-5 minute
newscast has 4-7 stories in it. To
listen to the current edition of Detroit Economic Club News Now
click here.
Low Cost Program Production & Delivery…
Only a few years ago, a project as ambitious as GM DriveTime or Detroit Economic Club News Now would have been cost-prohibitive, even for the world's largest enterprises. Today, MCCI uses the efficiency of daily, weekly, or monthly newsroom-style operations to dramatically reduce the per-program cost. Plus, advances in low-cost digital video acquisition, audio acquisition and post production equipment allow MCCI's producers and writers to file stunning and timely audio/video news reports for a fraction of the cost of traditional analog video and audio production. Finally, by distributing content over the Internet or your intranet, distribution costs fall dramatically.
MCCI's unique newsroom operating approach gives your organization the flexibility to deliver content in a timely manner, giving end users the option to view or hear content whenever it is convenient. |
About Mort Crim Communications, Inc.
MCCI
(Mort Crim Communications, Inc.) is an award-winning full service corporate
& government communications firm specializing in development and implementation
of content for TV, radio, Internet, multimedia and print applications.
Our team includes veteran news producers and writers as well as experienced
managing editors and project managers. From concept through completion,
MCCI delivers high-quality programming that ensures your audiences not
only see and hear your messages - they retain them. MCCI clients include
corporate and private entities, governments, and non-profit organizations.
MCCI provides a range of weekly, daily and monthly audio/video online solutions at a very efficient cost. To view our product and price list, click here.
To find out more about how MCCI can help your organization communicate, contact Terry Oprea, President and CEO at 1-888-263-5632, ext. 215.